The founding of the Chinese footwear industry’s first enterprise academician workstation Wenzhou

Chinese Academy of Engineering R & D team led by Shi Bi successfully begun their work, marking China’s shoe industry’s first enterprise academician workstation set up in Wenzhou. Dai Weiwen, Vice Chairman of Wenzhou City Associations, told reporters on August 22, Academician Workstation is a new form taken by the China Association for Science and Technology to improve our homes, co-operation will focus on the major key technical problems in the development of enterprises need to be resolved, the organization academicians and innovation team and corporate R & D personnel, joint research.

Dai Weiwen said academician workstation is led by the Association for Science and Technology, government promotion, Fellow of substantive participation of enterprises as the main building, common interests as a link, enterprise management, technological innovation platform for market-oriented operation. p> enterprise academician workstation as the combination, can give full play their respective advantages and promote scientific and technological innovation capability and core competitiveness of enterprises improved significantly.

Chinese Academy of Engineering, Sichuan University, leather cleaner National Engineering Laboratory Director Shi Bi, Sichuan University, leather cleaning National Engineering Laboratory is the only Leather Chemistry and Engineering, National Key Disciplines and doctoral degree awarding points. Academician workstation, steps and work. the transformation and upgrading of the footwear industry to provide technical support and services. Enterprise to set up a total of 500 million Technology Innovation Fund at the same time in the National Engineering Laboratory of Sichuan University leather cleaner technologies for leather, leather and footwear direction discipline construction, graduate training and corporate scientific and technical personnel training.

The Australian YELLOW EARTH in China lift winter brands
YELLOW EARTH recently released the WP-TEX “breathing” series of waterproof boots, this new release also means YELLOW EARTH winter brands climax.
In fact, YELLOW EARTH early in the first half of this year held a “comfortable journey” autumn and Winter Conference, the conference to accurately predict, leading the 2011 snow boots fashion, on YELLOW EARTH in China brand extension has a great role in promoting.
As in 2011 the arrival of winter, YELLOW EARTH in China snow boots market momentum is also a wave of strong Bobbi.For nearly a month, by the YELLOW EARTH launched the brand promotion activities, in the country in dozens of city curtain.
In Shanghai, YELLOW EARTH held a number of fashion ugg boots comfortable experience show; in Shijiazhuang, YELLOW EARTH also introduced a variety of snow boots experiential activities; in Taiyuan, YELLOW EARTH in downtown crossing launched LED large screen brand advertising … … at the same time, YELLOW EARTH also jointly Jingdong, Dangdang, Taobao Mall, East TV’s media giants, using online and offline combining interactive edge joint promotion.
In the next month, YELLOW EARTH but also in the city’s famous shopping district, to the Australian Pavilion as the prototype build brand activities, YELLOW EARTH at the 2010 Shanghai World Expo period off the Australian fur upsurge to the whole of china.
YELLOW EARTH relevant responsible person said, the company is the Australian fashion brand YELLOW EARTH to china.YELLOW EARTH market in China will be more R & D funds and market resources, thus bring users better experience of sheep wool products.
YELLOW EARTH recent market performance attract sb.’s attention, to the end of its stores and brand counters for the number will increase to 120, will be more and more people feel the YELLOW EARTH excellence in experience.

Four months before the Spanish footwear exports increased sales by 24.4%

compared with the same period in 2010 , the first four months of 2011 , Spain exported to Japan , footwear sales increased by 24.4% .

exhibitors Art-Neosens, Casteller, Ezzio, Kanna, Mikaela, Pertini-Cordwainer, PonsQuintana, SachaLondon, TouslesJours, Vidorreta and Zinda . The well – known buyers and importers as well as selected members of the media allowed to enter the exhibition . This includes about 650 the number of limited access . Spain shoes ,

exports to Japan reached 695,727 pairs , valued at $ 13.6 million , the number and amount , respectively, compared with the first four months of 2010 increased by 44% and 24% . Japanese buyers to focus on design, style and quality of workmanship , the women’s shoes are the footwear products for export to Japan’s most popular series .

Cassie long brand color to lead the fashion to get along well with standard
Along with the social civilization progress, the economy continued to upgrade the level of people’s life has improved gradually, this kind of shoes, the demand for supplies, is not to stay before the kind of “the new three year old of three years, patchy three years of” practicality, and pay more attention to is the fashion, taste and personality the show.
The change of consumption concept also indirectly led to more enterprises in the traditional brand marketing mode on the basis of constant change, “fashion”, to meet the consumer fashion needs, especially the 80, after 90 consumer groups.
Everything has two sides, in the fashion wind unboiled water rises, product function and appearance are converging, the market also more and more plagiarizing and copying, looking ahead, follow the same pattern is almost.
This situation so that more and more enterprises are facing more challenges and opportunities, product innovation and development as well as how to select color, have become enterprise the urgent need to change direction, which also give color to become a new consumer fashion, into people’s lives.
According to statistics, in the United States of America marketing in a law called the “7 second law”, namely consumer see product within 7 seconds will decide whether to buy, and this just 7 seconds, color decision factors accounted for 67%.
Thus, the demand for personalized marketing market dominant era, color in the brand marketing competition in the role in stimulating the market, is so direct.The face of increasingly fierce competition in the market of children’s shoes, children’s shoes brand innovation to color as the product or brand new attractions, it is a away from homogenization competition, the differences in the implementation of brand strategy, improve value-added products good direction.
Footwear industry know, color is only to the lowest cost to achieve the best value of design elements.For instance the development of a new fabric, requires the prophase development, market research, investment and other late, but good use of color, are often able to give new vitality, in the promotion of sales at the same time, consumers can also enhance the impression of the brand.
Cassie dragon the off color marketing wind, more deep-seated merchandise and brand personality development.Its goal is to strive to become China’s leading brand of color and health.Children’s and adult shoes, children of color is more demanding, color is an open the hearts of children understanding key, through to “color” pleasant products and marketing, can produce a kind of understanding is very effective communication effect, very naturally caused consumer purchase behavior.
From the nearly two months to the children’s shoes fashion information can be seen, color marketing has become increasingly popular children’s areas of new wave.This year the company launched a series of children’s shoes shoes of the color, has exceeded the previous sum.
Although the color the wind is big, but the color marketing into children’s shoes industry, and the color applied to communication is less and less.But from the Jinjiang card west dragon brand children’s shoes in the color marketing this road is inventive, outshine the rest!Marketing innovation, market operation is important, but the enterprise is the fundamental survival lies in the quality of products.
Cassie dragon brand profound understanding of it, on the use of color at the same time, also do not forget to keep the quality of.Adhere to the principle of “quality is the root, integrity-based, customer first” business philosophy, the introduction of advanced technology, first-class equipment, selection of the environmental health of cotton fabrics, according to the growth characteristics of Chinese children’s feet designed, comprehensive care to children’s healthy foot, is fully committed to the Chinese children’s products industry, for the vast number of children to create more healthy and comfortable series Xiefu, actively build “Chinese children Xiefu supplies NO.

2010 London Fashion Week, the First Men’s Day
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Italian denim brand GAS dynamic debut NOVO MANIA 2011

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GAS was founded in hand room , and now has grown into a mature international brand , channel across Europe, the Americas , Oceania , Africa . And GAS in the world with 110 stores and 370 mall selling point, monopoly regional and small shops .

in Asia , GAS is the occupation of Japan, India and China’s huge market , and set up a flagship store in Shanghai, China and Japan, Tokyo .

The domestic sports brand is quietly to “copycat of”
[China Shoes - industry news] some time ago, about basketball superstar Michael · Jordan Jordan sued the Chinese sports events to be paid close attention to extensively.
Michael · Jordan’s Chinese lawyers said may claim “tens of millions of yuan”.The victory and defeat is the court decision.But the use of well-known athletes transliteration or name brand publicity and promotion of the event is not only a Jordan sports.
More crucial is, some brand has been quietly to the “copycat of”.Logged Taobao website, can see a Kobe basketball is hot.According to “Daily” report, manufacturer of Puning City Kin sports products Limited business, miss, not only Kobe and Maradona basketball, soccer.
Miss Lin said, they are registered trademarks of national certification, do not need to worry about any of the infringement of trademark right.Although Reebok for the top 76 famous star Iverson set to “I3″ as a trademark of a personal brand and signed a lifetime contract, but in China, still has the name “IVERSEN Iverson brand.
According to the data, the company named Iverson brand assets Company Limited, was established in Fujian in 2003, the trademark for “I3″, but with the Reebok’s Iverson individual brands, different font design.
The brand products mainly to basketball shoes.ADI King official website, Adivon has become China’s sports shoe industry ten big brands, China’s top 500 brands, consumers trust the quality brand, ten Asian women’s volleyball match official partner.
The Nuggets, the sun and the eagles home, all can see its billboard.But because of its brand name and the “Adidas” is quite close to the ad, “everything can change” and the Adidas “everything is possible” advertisement is similar, the brand in the mouth to form by the netizen parody, satire for the artifact, said “collect 7 pairs of Adi Wang can summon a dragon Lord in order to satisfy their own any wish (hot anime” seven dragon pearls “plot)”.

Dongguan two shoes OEM brand building in transition

the world’s largest sports shoes foundry company Pou Chen Group, has always been low-key and mysterious. Dongguan Yue Yuen Industrial Zone Dachang add up to more than 70,000 employees, the plant area has hospitals, kindergartens, etc., just like a small community. However, huge factories, and even the door and listing only occasionally see the plant on the

in Dongguan Yue Yuen factory worked 13 years in a management who told reporters that companies look calm, have already been to adjust its strategy, its predictability is the other shoe can not match.

back in 1998, at the request of the customer Adidas, Yue Yuen factory in Dongguan was the first to Lean Management, 2000, the plant Nike production line adopt lean management. Transition during the upgrade process is painful, for example, cancel the assessment inspectors and warehouse, in the eyes of many factories today still feel weird, Yue Yuen factory mandatory execution down the training of each employee to a good quality self-test checkpoints, and to adapt to direct mode of production, warehouse management staff before the Windsor plant, said, p> Mai corporate planning, general manager Zhou Wenfu also mentioned Windsor refine the absolute leader in the management in the shoe, from mass production to lean management, Windsor through a variety of ways to reduce costs, and its management systematic at least 40% efficiency.

even how to arrange employees to eat the most rapid and Windsor are research project, have a careful system for staff training, cost pressures, the factory is not to say there is no way, but higher demands on management, Adidas in Dongguan? design center, greatly reducing the time from development to production, from order to shipping as long as one week, and general business a month or two. Fu said.

At the same time, the Pou Chen Group, to accelerate production distribution in the Mainland and Southeast Asia, in Jiangxi, Anhui, Henan and other places and eventually opened plants, some orders are transferred to other Asian countries. Insiders revealed, are also on the Dongguan production.

another foundry giant Jian Hua Group chairman Zhang Huarong shoe and the shoe has its value, just not the same profit margins, manufacturing employment and social contribution. By internal and external factors, Jian Hua also been adjusted from the OEM (OEM) to ODM (own design) and then to OBM (own brand) the transition from the integration of manufacturing, trade, to brand management and automated production continuous upgrade.

shoes are a necessity, Zhang Huarong Dongguan footwear development prospects are not pessimistic. Several years ago, he started the order transferred to Jiangxi as well as overseas, currently employs approximately 10,000 people in Jiangxi, and despite investment losses in Vietnam, but frequently to North Korea, Russia and other countries investigated. > nearly four years, China Jian also sprint brand, acquired COLCO, Alain Delon, and other brands to expand the domestic market. According to insiders revealed that the operation of these brands are still at a loss. Zhang Huarong admitted that, although not in brand operation is not successful, but will continue to go on, will be prepared to invest 2 billion yuan in Shanghai to establish e-commerce center.

Of CANALI dazzling and elegant Italian -style new look

CANALI 2012 spring and summer series of men show the same time adhere to the Italian men ‘s brand labels , but also into the shadow of the magnificent Oriental cultural elements , to show more with the sexual style and elegance , giving a refreshing feel . Mature authentic structure , elegant and luxurious style and rich , brilliant colors , makes a complete CANALI 2012 spring and summer men’s series .

release stage swept away the haze of autumn and winter , endless beauty nestled in the mist , resulting in a distant echo of the reflection of the ancient culture of suspension between mystery and reality . People feel, the fear of the Ganges River before the confluence of past and future , witness and marshes of the millennium , things have changed . The stage end of the dazzling light and shadow to lead the viewer through a sensory adventure in search of high-grade fabrics and precious embroidery passion collision , and more gradually intense colors bloom .

Look for “Li Xiaoran the same coat” accidentally consume in copycat
In the north, Bohai forum, the reporter found, similar to the “Li Xiaoran silk scarf what card”, “Song Jia’s coat is very nice” post occupied the fashion life forum home location, there are also many consumers thread.
In Taobao, when a reporter to enter the “Li Xiaoran Spring Festival evening coat” keyword, can search to hundreds of relevant information.”This coat is actually the last winter look, see Spring Festival evening, we found the store existing coat is the same, but different colours, so in order to promote sales, we will put the name changed to ‘ Li Xiaoran &rsquo with coats;.
But now the coat only purple and black, if consumers want to buy a pink, need to book now, about 25 days of delivery.”The shopkeeper told reporters “Lan Xin.”.Clothing store, a good helper in an interview with the reporter learned that, in recent years, movie stars, celebrities, idol drama, jewelry, clothing has always been the pursuit for the young fashion, especially the Spring Festival evening dress more influence, like the last spring at Faye Wong skirt, Niu Li’s coat and so on, have become the season’s fashions.
The formal product price high imitation products popular content from however, “authentic” high prices and sales channels are limited, so the “high imitation” products in the domestic large consumption market.
Many of the southern network of businesses are in after the spring, immediately contact the relevant manufacturers or directly in their own factory processing, due to the Spring Festival holiday workers, so the related products will take at least 20 days after shipment.
A sale of “Spring Festival evening Li Xiaoran mobile phone chain” owner Frank told the reporters, the store sells most of the products are “high imitation” products, low prices, to meet the young consumers “fast fashion” consumer demand.
“My family has their own jewelry factory, usually do imitation Korean jewelry, closely follow the idol drama and other markets, such as mobile phone chain, until the workers return to work, see drawing board, and then open mode of production, three days can do.
“BBS, clothing wholesale forum copycat goods uneven quality consumer worries secretly hidden spring effects triggered by a fanatical fashion tide, reflecting consumers to trendy merchandise demand is strong.
But in an interview with reporters, some businesses have expressed their own concerns.”Like the popular clothing, many are in the south of small factories in the production of copycat goods, because the production time is very tight, so the product quality is often uneven, sometimes because they conflict with the customer, influence of other commodities business shop.
“New Taobao sellers to miss sun said, “so we now consumers buy in the front, just to show related products are manual, let consumer be bought so clear, but some similar to the original &rsquo, ‘ ‘ ’ shear tag; costumes are imitation goods.